Social media is a crucial tool for business success today. People are already talking about your company online. Whether you use social media now or not, by becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away . . . easily and inexpensively.

But social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder Kabani, social media expert and president of The Marketing Zen Group (MarketingZen.com), teaches you the “Zen” of social media marketing: how to use the most popular social media tools to find marketing nirvana.

The Zen of Social Media Marketing 2012 edition gives you:

• A comprehensive overview of why social media works, and how to use it to drive traffic to your website
• A proven process you can use over and over to attract followers and fans, and convert them into customers and clients
• The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, and Google+, plus group-buying sites like Groupon and LivingSocial
• Essential advice on effective web video
• Why, when, and how to use online advertising, with new tips for leveraging Facebook
• Expanded information on content marketing and targeted tactics to greatly enhance your SEO
• Shortcuts and tips to help you make the most of your time and energy
• Insights from more than two dozen leading online marketers and entrepreneurs, with strategies for success from the businesses Shama works with every day
• And more!